Influence of Happy & Sad emotions

Do emotions influence online buying behavior and the rating of a web shop? Buying behavior could be defined as the intention and the need to buy certain products. Because people always use emotions while making decisions we examined if positive emotions made the participants more generous and more satisfied with the web shop.

Two groups were exposed with a positive or negative emotion after watching a movie. The fragment for the emotion 'happy', was from the comedy  "When Harry met Sally" and the "sad" fragment came from the film "The Champ". Afterwards, the different groups had to visit a web shop offering running shoes, and were asked how much they would spend on these shoes. Besides the indication of the price for the product, respondents gave their opinion about the web shop.

Subjects with a negative sad emotion were willing to pay almost the same amount as subjects with a positive, happy emotion. In contrast, subjects with a negative emotion found the prize given by the web shop more acceptable than subjects with a positive emotion. The respondents with a positive emotion appreciated the website more than respondents with a negative emotion. However, respondents who were exposed with a negative emotion found the product information more clear than the other respondents.

These findings indicate that a sad emotion has a positive effect on how people experience the price, which is remarkable while a positive emotion resulted in a more positive appreciation of the webpage.

Are you a visual, auditory or kinesthetic learner?

 Everyone thinks and learns different. It can be that you are learning by words, feelings or images. Most of the time one of those learning styles will dominate. Are you a visual, auditory or kinesthetic learner?

Visual

 When a person is dominate in using images to learn, they see images when they are learning or retrieving information. This is done by making an image in their mind. Also, body language is very important for these persons, because it makes the information stronger. Sixty percent of the population uses visualization to dominate their thought process.

are neat and orderly speak quickly are good long-range planners and organizers are observant of environmental detail are appearance-oriented in both dress and presentation are good spellers and can actually see the words in their minds remember what was seen, rather than heard memorize by visual association

usually are not distracted by noise may forget verbal instructions unless they're written down are strong, fast readers would rather read than be read to need an overall view and purpose and are cautious until mentally clear about an issue or project doodle during phone conversations and meetings forget to relay verbal messages to others often know what to say but can't think of the right words

Auditory

Some people are dominating in hearing. These people focus on the words that someone speaks or is good with verbal instructions. It is estimated that about twenty percent of the population is auditory. Some auditory point their ears to you when you are talking, because that is the best way they will receive the information.

learn by listening, and remember what was discussed rather than seen speak in rhythmic patterns talk to themselves while working are easily distracted by noise move their lips and pronounce the words as they read enjoy reading aloud and listening

can repeat back and mimic tone pitch and timbre find writing difficult, but are better at telling are frequently eloquent speakers are talkative, love discussion, and go into lengthy descriptions have problems with projects that involve visualization can spell better out loud than in writing

Kinesthetic

Is a learning style in which learning takes place by the student actually carrying out a physical activity, rather than listening to a lecture or merely watching a demonstration. By observing the person's eyes, you will notice that they will often look down and to one side or the other. These eye movements are an indication of thinking in a kinesthetic or feeling mode.

learn by manipulating and doing want to act things out speak slowly touch people to get their attention stand close when talking to someone are physically oriented and move a lot, gesture a lot memorize by walking and seeing Reference

can't sit still for long periods of time can't remember geography unless they've actually been there use action words like plot-oriented books - they reflect action with body movement as they read may have messy handwriting like involved games

Viral Marketing

Currently, the passive advertisements on television, radio or in magazines are not enough to influence the target group. More and more companies use viral marketing as a tool to spread their message.

Viral marketing is spreading video clips, games, ebooks, software, images or text messages, mainly, through the internet. The social media platforms have a major role in the spreading of these virals.

However, a viral is only a viral if the audience finds it so amazing, funny or unusual that they want to share it with the rest of their friends.

And this fact, that the target group spreads the message themselves, is the power of viral marketing.

In traditional marketing, a large group of people get reached with a message, often, many of these people do not belong to the target group. Which means that it takes a while before a message has reached the right people? However, viral marketing approaches the target group you want to reach. Because the 'infected' people send a link to friends, who are likely to be persons within the desired target group.

There are a lot of examples from virals, but I will show you only three of them…

Evolution - Dove 
A very famous viral is the one for the "Campaign for Real Beauty" from Dove. This viral promotes their self-esteem fund by focusing on the natural beauty of women.

This viral has led to many parodies, of which this is one.

Boeing 737 lands on water 

This is a Dutch viral, which has been viewed very often.

Stanislav - Russian mafia on Hyves 

This is a campaign by the Dutch government to inform on web activity and privacy. This viral is running on the Dutch social network Hyves and had 1 million views in the first 24 hours.