There are a lot of sites with banners, but through the phenomenon banner-blindness it sometimes happens that people ignore the banners. An explanation is the fact that people who search for specific information on a site, only focus on the parts of the page where they would assume the relevant information could be.
Jakob Nielsen studied banner-blindness in 2007 with the help of eye tracking on hundreds of pages. The results showed that users did not fixate on the ads. The following pictures show the eye tracking results for three different stages; quick scanning, partial reading and thorough reading.
As you can see, the places where most people focused on are red and grey is for the areas where users did not look. The ads, which have a green line, were ignored on all three stages.
What are your experiences with banners, do you see them or not?
1 comment:
I just had a Master course called Laboratory research, and the course also mentioned banner-blindness and gave research examples of it. I think this is still an interesting subject. I like to read about it.
I am also writting a blog for BIT:
jellaonline.blogspot.com
Please take a look at it! Would you like to follow me? I need some more followers! Thanks in advance!
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